“Identity is cause;
brand is effect.”
Our cause is for the glory of Jesus Christ, and we have our identity in Him. We pray that our effect on His Body is faithfulness and growth.
“However beautiful the strategy,
you should occasionally
look at the results.”
As we realize that our "look" is not nearly as important as the results we desire, we constantly reach out to our readers for their feedback and opinion. We know what the Church thinks about our work, and we know how the world sees it as well.